愛力蒙特強勢入駐佛山兩大陶瓷基地，千萬級投資打造家居頂級體驗館

愛力蒙特瓷磚進駐中國陶瓷總部簽約儀式隆重舉行。愛力蒙特首席產品官魏貝贊，中國陶瓷總部總經理湯潔明分別代表雙方進行簽約，雙方將進一步深挖合作潛力，攜手同行，共創美好未來。

The signing ceremony for ELEMENT's entry into China Ceramics Industry Headquarters (CCIH) was successfully concluded. Mr. Banson, Chief products operation officer of ELEMENT, and Mr. Tang Jieming, general manager of CCIH respectively signed the contract. Both sides will explore the potential of further cooperation and work together to create a better future.

新加坡合發利（中國）總經理陳在豐、愛力蒙特副總經理羅玉芳、國內銷售總經理羅力化、國際銷售總經理周良豐、國內銷售副總經理李韶強率公司總部各部門負責人到場，與佛山市陶瓷行業協會秘書長尹虹博士、中國陶瓷總部高層領導、各界媒體代表，共同見證愛力蒙特又一個高光時刻。

Mr. Chen (G. M. of Hafary Foshan), Mr. Luo(Deputy G. M.), Mr. Luo (G. M.), Ms. Doreen (G. M.), Mr. Li (Deputy G. M.) and heads of departments, together with Dr. Yin Hong, Secretary-General of Foshan Ceramic Industry Association, senior executives of CCIH and friends from media community were all present to witness another important moment of ELEMENT.

作為擁有業內高水平的特色陶瓷展廳建筑群的中國陶瓷總部，總投資達26億，建筑面積40萬平方米，目前已匯聚國內外高端、特色建陶品牌300余家，依托總部基地的產業聚集效應，愛力蒙特瓷磚此番強勢進駐，占據園區核心有利位置，斥資千萬打造首座家居頂級體驗館，將藝術創意與科技創新多方融合，賦予家居美的全新想象。

CCIH is a high-level ceramics display complex in the industry. An investment of RMB2.6 billion and a construction area of 400,000m2, it has rallied 300+ high-end and elite ceramic brands from China and the world. To leverage the industry agglomeration of the headquarters, ELEMENT made its entry into CCIH with its well-positioned strategies—investing 10+million to build a luxury HomeDecor Experience Hall to honor the fusion of art creativity and techniques that bring new vision to space furnishing.

中國陶瓷總部總經理湯潔明在致辭中表示：從愛力蒙特瓷磚成立到現在，中國陶瓷總部一直高度關注該品牌的發展。三年前，雙方暫時無法合作的遺憾，在今天，迎來了最好的安排。天生有著國外建陶產品及運營基因的愛力蒙特瓷磚，此番聯手意大利兩大高端巖板品牌強勢進駐，無疑將為中國陶瓷總部、中國巖板·新材展示采購基地注入一股強大的力量。中國陶瓷總部一直有意加強國際與國外、國際與國內的建陶之間的聯系，愛力蒙特瓷磚持有的優質的國際資源優勢，以及團隊所奉行的“大道同行”的價值理念，賦予了該品牌獨特的魅力，未來，中國陶瓷總部將與之強強聯合，共同開展更多、更具國際化視野的交流與合作，利用好國內外的優質資源，共同發展、互動互通，共同探索行業高品質、精致個性、新銳品牌的發展之道。最后，湯總祝愿，愛力蒙特瓷磚在中國陶瓷總部蒸蒸日上，再創輝煌！

Tang Jieming, G.M. of CCIH, said in his speech: CCIH has been paying close attention to ELEMENT's branding expansion since its establishment. 3 years ago, it was a pity that the two sides were unable to cooperate for the time being. Today, the best arrangement has arrived. ELEMENT thrived upon the production and operation genes of foreign ceramics. Its collaboration with two acclaimed Italian ceramic brands will certainly empower the CCIH and China Slab ? Material Display and procurement base. CCIH has always been interested in strengthening the connection between global and domestic ceramics market. The high-quality global resources provided by ELEMENT and the concept of "move forward together for our aspiration” championed by its team infuse the brand with unique charm. Looking forward, CCIH-ELEMENT alliance will make use of global and domestic resources to launch more cooperation and exchange projects at international level. While seeking for shared growth and connectivity, CCIH-ELEMENT will jointly explore the development path featuring high-quality growth, uniqueness and avant-garde brand. In the end, Mr. Tang wished ELEMENT greater prosperity and achievement in CCIH.

在簽約儀式上，愛力蒙特首席產品官魏貝贊為在座嘉賓分享了愛力蒙特瓷磚的成立背景、品牌理念、與未來的發展規劃！他表示，愛力蒙特瓷磚是新加坡上市公司HAFARY合發利與愛力蒙特中國團隊聯合創立的合資公司，雙方的強強聯合，歷經四年發展，公司在商業、定制渠道上得到了廣大用戶的認可，甚至在招商板塊上，接近50%的意大利瓷磚代理商成為了愛力蒙特瓷磚的服務商。通過開發符合市場潮流，具備強大的、可持續發展的產品結構體系，整合意大利Target 集團旗下高端手繪巖板品牌fuoriformato、意大利Panaria集團旗下高端巖板品牌Kerlite，愛力蒙特瓷磚精準定位，以設計和技術的持續驅動，打造可媲美意大利高端進口瓷磚的、受人尊重的中國品牌，并切合中國每?位?端消費者的真實需求，為他們提供安全、健康、舒適的空間材料整體應?解決?案。

At the signing ceremony, Mr. Banson, ELEMENT chief product officer, shared with the guests the background, brand concept and future development plan. ELEMENT is a joint venture company co-founded by Hafary, a Singapore-listed company and ELEMENT China Team. He Said that supported by strong resources of both sides, ELEMENT has been widely recognized for its commercial channels and tailor-made services in the past 4 years. In terms of investment promotion, nearly 50% of agents in Italy are the service providers of ELEMENT ceramics. ELEMENT has integrated Fouriformato, a high-end handcrafted slab of Target Group in Italy, and Kerlite, a top-quality slab of Panaria Group, to develop a sustainable product mix that conforms to the market trend. With well-positioned solution, ELEMENT relies on the design and technique drives to create a respected Chinese ceramic brand comparable to Italian high-end imported ceramic. ELEMENT is committed to meet the demand of each customers in China and offer customers a secure, healthy and cozy solution for space material application.

四年夯基壘臺，讓愛力蒙特瓷磚在機遇的到來時，獲得最好的安排，進駐中國陶瓷總部腹地。會上，魏總感謝中國陶瓷總部和湯總對愛力蒙特瓷磚的大力支持，感謝他們為愛力蒙特瓷磚保留園區“四小龍”核心位置，讓品牌在第二個發展階段獲得良好的開端。

4 years of foundation enhancement and efforts empower ELEMENT's entry into CCIH core areas at the right time. At the event, Mr. Banson conveyed his gratitude to CCIH and Mr. Tang for their supports and decision they have made to give ELEMENT access to core area, which indicated a favorable start for ELEMENT's band expansion in the second phase.

與其預測未來，不如創造未來。

To create our future is better than to foresee it.

在簽約儀式上，愛力蒙特瓷磚正式公布：愛力蒙特首座家居頂級體驗館 TREND HUB 將在金秋10月華美綻放，同時，宣布品牌進駐中國陶瓷城的核心位置，實現品牌發展的二次騰飛。在佛山這座被譽為“南國陶都”歷史文化名城里，愛力蒙特的每一次“發力”都與城市在建筑、藝術與科技創新領域的交互中，帶來激動人心的蝶變！

At the signing ceremony, ELEMENT officially announced that the first luxury HomeDecor Experience Hall—trend hub—will open in October. Meanwhile, ELEMENT's entry into CCIH core area marks the second bloom of its brand development. Whenever ELEMENT launches a new movement in Foshan, a famous historical and cultural city known as the "ceramic city of southern China", it always triggers exciting fashion trend amid its interaction with urban buildings, art and technological innovation.

簽約儀式后，愛力蒙特首席產品官魏貝贊、新加坡合發利（中國）總經理陳在豐、佛山市陶瓷行業協會秘書長尹虹博士三方在「陶業三人行」的環節中，以獨特的專業視角，讓現場來賓更加深入地了解愛力蒙特瓷磚這一充滿魅力和內涵的品牌。

In the discussion session presented by Mr. Banson, Mr. Chen and Dr. Yin Hong right after the signing ceremony, guests present gained more professional insight about the brand features and connotation of ELEMENT.

隨后，魏總、陳總，聯合中國陶瓷總部總經理湯潔明在臺上接受了媒體采訪。對于備受媒體廣泛關注的品牌總部新展廳“TREND HUB”，魏總提前在此劇透了一翻，他認為：愛力蒙特瓷磚作為一個BDD品牌（設計驅動型品牌），新展廳的落成將充分把體驗的這個品牌的價值完美呈現給我們B端的客戶，以及C端的消費者。展廳一樓內部設置星辰大海、未來都市、星劇場和咖啡體驗空間四大板塊；二樓打造E-HOUSE場景體驗及TOP衛浴空間；三樓則是品牌專業選材空間，這里將賦予產品、空間更多的可能性。

Subsequently, Mr. Banson, Mr. Tang Jieming and Mr. Chen accepted the media interview. As for Trend Hub, which is widely concerned by media community, Mr. Banson revealed that: As a BDD brand (design driven brand), the completion of the new showroom hall will fully present the value of this brand to our individuals and businesses. Inside the first floor of the showroom, there are four sections: Star Sea, Future City, Star Theater and Coffee Space. The second floor is an E-House scenario immersion space and TOP bathroom space. The third floor is a brand material selection center, which will bring more possibilities to products and space.

采訪過程中，魏總還提及了關于企業的社會責任，在實現商業共贏、合作共贏的同時，能盡自己的一份愛心，承擔社會責任，即便現今身處艱難的環境中，我們還不夠強大，但我們更需要有樂觀的信心，謹慎行動的同時，給予我們終端客戶更多的支持。

During the interview, Mr. Banson also mentioned the corporate social responsibility. While achieving win-win business and cooperation, we should give back to our community and shoulder our social responsibility. Even though we are not strong enough in today's difficult environment, we must stay optimistic and confident, act carefully and give more support to our end customers.

作為新加坡合發利集團的代表參加本次簽約儀式，陳總在采訪中表達了他對愛力蒙特瓷磚未來的期許和支持，他對于該品牌打造成“受人尊重的中國品牌”這一目標充滿期待，也希望該品牌能做大、做強，新加坡合發利集團對于該品牌的發展是全方位、竭盡所能去支持的。

As a representative of Singapore Hafary Group, Mr. Chen expressed his expectation and support for ELEMENT in the interview. He expected very much the vision of "respected Chinese brand", and wished that the brand would grow bigger and stronger. Singapore Hafary Group will provide its full support to ELEMENT's brand expansion.

針對當下進口瓷磚與國內瓷磚有哪些區別的疑問，湯總認為：區別在于產品的理念上，在于企業團隊的運營與操作手法上。我們一貫強調洋為中用，有自己特點與風格，因此我們期待愛力蒙特瓷磚在意式與雅奢產品上能有更多超乎我們想象邊界的產品。

In view of the question about the differences between imported ceramics and domestic ceramics, Mr. Tang contended that: The difference lies in the product concept and the operation and coping methods of the team. We advocate usually that to make foreign things serve china and to create things with Chinese features and styles. Therefore, we highly anticipated that ELEMENT will offer more products that move beyond the boundary of Italian style and elegant furnishing.

擇一事，終一生。

Stay committed to your life-long objective. 

愛力蒙特瓷磚作為國內首家推出“功能價值瓷磚”理念和引入歐美瓷磚防滑標準體系的瓷磚品牌，自成立伊始，秉承“為消費者打造健康舒適的生活美學空間”的初心和使命，以世界級的標準關注產品設計和生產工藝，通過不斷探索世界一流的意大利陶瓷藝術美學，切合消費者真實需求，開發出符合市場潮流，具備強大的可持續發展實力的愛力蒙特產品結構體系。

ELEMENT is the first ceramic brand that promotes Functional Value Ceramics and adopts Anti-slip standards of America and Europe. Since its inception, ELEMENT stays committed to building a healthy and cozy artistic dwelling space. With world-class product design and manufacturing techniques, ELEMENT explores the prime Italian ceramic esthetics to offer customers a sustainable product mix that conforms to the market trend.

當前，愛力蒙特瓷磚正以國際化視野謀篇布局，在深耕一二線城市，并不斷輻射周邊城市的同時，著眼于產品創新與深度研發，精準定位，以“原創思維、創新思維、產品中心思維、用戶中心思維”四大維度，打造受人尊重的中國品牌。未來，愛力蒙特瓷磚不僅是當代設計師偏愛的選擇，還是萬千消費者的放心之首選！

ELEMENT is currently building a new global vision and going deeper into more first-tier and second-tier cities. While reaching out to cities around, ELEMENT prioritizes product innovation and research based on its well-placed strategy--originality, innovation, product and customer first--to create a acclaimed Chinese brand. Going forward, we will make ELEMENT a favorable choice of modern architects and the optimal secure product for customers.